Global Key Account Marketing Lead

Join Manutan, a leading European e-commerce company specializing in B2B distribution. As the Global Key Account Marketing Lead, you will be responsible for adapting and implementing the Group-level marketing plan for our most strategic accounts. You will coordinate and lead efforts across 17 countries, local marketing teams, KAMs, and sales leaders. Success in this role is measured by the commercial outcomes delivered for our strategic accounts and the quality of the steering put in place to achieve those outcomes.

• Adapt and translate the Group-level marketing plan for strategic accounts into local realities, ensuring customers experience the full breadth of Manutan's offerings.
• Coordinate and lead the deployment of marketing campaigns across 17 countries, working closely with local marketing teams, KAMs, and sales leaders.
• Utilize a data-driven mindset to detect patterns and identify signals early, triggering the right response from the appropriate team to prevent churn.

**Background**

• 6+ years of experience in B2B

• marketing, account-based marketing, or customer marketing, ideally in an
• international or multi-entity environment.

• Proven experience working alongside

• sales teams and KAMs, with a clear understanding of commercial cycles and
• strategic account dynamics.

• Experience driving cross-functional

• projects without direct hierarchical authority, coordinating multiple
• stakeholders across different countries or business units.

• Comfortable with performance data:

• able to read a commercial dashboard, identify meaningful signals, and translate
• them into marketing or sales actions.

• At ease in complex, evolving

• environments where priorities shift and the ability to bring structure is
• itself part of the value.