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Lifecycle Marketing Manager (12-18 month Contract)
Mejuri · Toronto, Canada
About The Role
Join Mejuri as a Lifecycle Marketing Manager for a 12-18 month contract. In this role, you will be the key connection between Mejuri and its customers, owning the lifecycle calendar and strategy that keeps customers engaged and turns one-time buyers into lifelong advocates. You will lead a team of lifecycle marketers and work closely with various departments, including Integrated Marketing, Brand, Creative, Merchandise, Retail, and Digital. This is not a campaign execution role; you will architect the system that makes every communication feel personal, on-brand, and commercially purposeful.
- Posséder le calendrier, l'équipe et la stratégie qui maintiennent l'engagement de nos clients entre les achats.
- Diriger une équipe de spécialistes du marketing de cycle de vie, en fixant des normes élevées en matière de compétence, de rapidité et de rigueur.
- Superviser toutes les communications 1:1 avec les consommateurs en partenariat avec les équipes de marque, de création, de vente au détail, de marchandisage et numérique.
- Proven Commercial Impact: A track record of building and executing a lifecycle calendar that moves the business, not just the open rate
- Cross-Functional Range: You can hold the line on lifecycle strategy while flexing to the priorities of Brand, Creative, Merchandise, and Retail
- Platform Fluency: Deep experience with lifecycle platforms; Klaviyo experience is a strong plus
- Analytical Instincts: You read a dashboard, find the story, and turn it into action. Comfort with SQL or BI tools (Omni, Looker, BigQuery) is an asset
- Commercial Acumen: You understand retention, frequency, AOV, and how lifecycle connects to the broader P&L
- Bias for Action: You move fast, sweat the details, and care about the things customers feel even when they can't name them
- Experience: 6+ years in lifecycle, CRM, or retention marketing with at least 2 years managing a team — DTC, retail, or omnichannel preferred
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