Brand Marketing Director (CoComelon)

Join Moonbug Entertainment, a leading global entertainment company focused on inspiring kids to laugh, learn, and grow. As the Brand Marketing Director for CoComelon, you will drive the global marketing strategy and annual plans for this rapidly expanding preschool powerhouse. You will collaborate with various teams, oversee brand asset creation, manage the marketing budget, and mentor the brand marketing team. The ideal candidate has 8+ years of marketing experience, a strong focus on digital marketing, and a passion for family entertainment.

• Collaborer avec le VP Marketing et le GM de la franchise de marque pour définir la stratégie marketing globale et les plans annuels pour les marques.
• Développer et mettre en œuvre des stratégies pour accroître l'affinité pour nos marques, stimuler la consommation de notre contenu, l'engagement sur les plateformes de médias sociaux et la conversion sur nos différentes plateformes de vente au détail.
• Surveiller la création d'actifs de marque, y compris les bandes-annonces, les matériaux de vente, les guides de style et d'autres matériaux marketing.
• The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel – ideally with prior experience with entertainment and/or family marketing. Also critical to the role is a deep understanding of how marketing can drive commercial success, while ensuring the long-term health of the brand
• The successful candidate must be autonomous and self-organized, while creative and self-motivated; have strong attention to detail and great communication skills. The candidate must also be proactive, process-driven, meet committed deadlines and great at working collaboratively in a fast-paced, international environment
• Able to prioritize and multi-task work under pressure in a fast-paced environment
• Fluent English, essential; other languages beneficial
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact campaigns and initiatives
• Sense of humor and desire to have fun!
• Strong presentation skills with the ability to effectively present ideas and concepts to internal/external stakeholders at all levels
• Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of successfully driving high impact projects from start to finish
• Passion for brands that moves fast and shape culture
• You have 8+ years experience in a marketing role or brand strategy role with a strong focus on digital marketing
• Analytical mindset with an understanding of acquisition funnel, performance marketing KPIs and profitability levers
• A strong communicator (written and oral) with a can-do, positive attitude who is calm under pressure and can influence and achieve buy-in at all levels
• Bachelor’s degree required. Masters/MBA degree preferred
• Experience with family entertainment a benefit
• Hungry and curious - constantly bringing new insights, ideas and opportunities to the brand
• Excellent Excel and PowerPoint skills