Brand Marketing Manager (CoComelon)

Join Moonbug Entertainment as a Brand Marketing Manager for CoComelon, the #1 kids show on Netflix and the most-viewed franchise on YouTube globally. In this role, you will develop and execute comprehensive brand marketing strategies, collaborate with cross-functional teams, and drive brand awareness and audience engagement. You should have 3+ years of experience in a marketing role, a strong focus on digital marketing, and a passion for children's entertainment.

• Développer et exécuter des stratégies de marketing de marque complètes pour CoComelon, en alignant les initiatives sur les objectifs globaux de la marque.
• Collaborer avec des équipes créatives pour développer des supports marketing engageants, y compris du contenu numérique, des vidéos, des campagnes sur les réseaux sociaux et des matériaux promotionnels.
• Surveiller et analyser la performance des campagnes marketing, en utilisant des données et des analyses pour mesurer le succès et faire des recommandations basées sur les données.
• Creative thinking and problem-solving abilities, with a track record of innovative marketing initiatives
• Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus
• You have 3+ years’ experience in a marketing role or brand strategy role with a strong focus on digital marketing
• Solid analytical skills, with the ability to interpret data, derive insights, and make data-driven decisions
• Experience in brand marketing, preferably within the children's entertainment or relevant kids’ IP or brand
• Ability to adapt to a rapidly changing environment and manage multiple stakeholders
• Passion for children's entertainment and a deep understanding of the target audience
• Exceptional communication and presentation skills, with the ability to articulate ideas and strategies clearly and persuasively
• Strong understanding of brand management principles, marketing strategies, and consumer behavior and experience in developing and executing successful marketing campaigns across multiple channels, including digital, social media, and traditional advertising
• Strong collaboration skills, with the ability to work effectively with cross-functional teams and external partners
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment