Marketing Manager (Diagnostics)
Beacon Biosignals · Boston, United States
About The Role
Join our team as a Marketing Manager for our Diagnostics arm. In this role, you will be the driving force behind our marketing strategy, managing our tech stack, coordinating events, and owning customer communication. You will work closely with our RevOps team to maintain clean data, implement workflows, and manage our CRM. Additionally, you will oversee our website, build an editorial calendar, manage digital campaigns, and develop sales enablement materials. You will also coordinate our conference calendar, manage event logistics, and identify award opportunities. A bachelor's degree and 5+ years of experience in marketing operations or analytics are required.
- Coordination and execution of marketing strategies, including managing the tech stack, event participation, and customer communication.
- Maintaining clean, actionable data across marketing and sales systems, implementing tagging structures and workflows.
- Managing digital campaigns, including copy generation, design, UTM tracking, vendor management, and ROI analysis.
- Bachelors degree and 5+ years of experience in Marketing Operations or Marketing Analytics
- Familiarity with FDA-regulated promotional content and compliance review processes
- Background supporting a dual or multi-audience brand
- Experience with Framer, Webflow, or similar no-code CMS platforms
- Basic design literacy; experience providing feedback on marketing collateral
- Deep expertise with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- Experience in medical device, diagnostics, marketing
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