Senior Product Marketing Manager

Join Beacon, a leading company in the life sciences and diagnostics industry, as a Senior Product Marketing Manager. In this individual contributor role, you will be responsible for driving the go-to-market strategy for our life sciences and diagnostics portfolio. You will work closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions. Additionally, you will conduct ongoing market research and competitive analysis, define and track key marketing metrics, and support demand generation efforts. This is a unique opportunity to make a significant impact in a fast-paced, high-growth environment.

• Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation.
• Develop deep expertise in the diagnostics and life sciences buyer journey, and create compelling marketing collateral tailored to clinical audiences.
• Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape.
• Existing relationships with KOLs, professional societies, or clinical networks in diagnostics or life sciences
• 6+ years of product marketing experience, with at least 3 years focused on life sciences, diagnostics, or healthcare technology
• Strong written and verbal communication skills with the ability to translate scientific concepts into compelling narratives for diverse audiences
• Experience working at a startup or early-stage company
• Bachelor’s degree in life sciences, marketing, or a related field
• Experience working cross-functionally with product, clinical, and sales teams in a fast-paced, high-growth environment
• Proficiency with marketing tools and platforms including CRM systems, marketing automation, and analytics dashboards
• Demonstrated ability to develop and execute go-to-market strategies for complex, technical products in regulated industries