Product Marketing Manager (Brightflag)

Join Brightflag as a Product Marketing Manager, where you'll connect product capabilities with customer needs and market opportunities. You'll work cross-functionally with various teams to support awareness and adoption of enhancements across Brightflag's core e-billing platform. This role requires strong project management skills and a passion for telling compelling product stories.

• Développer une position claire et différenciée pour le produit, en traduisant des capacités complexes en propositions de valeur centrées sur le client.
• Diriger le lancement de produits de bout en bout, en construisant et en développant des cadres structurés pour les nouvelles fonctionnalités et les mises à jour.
• Conduire des initiatives ciblées d'upsell et de cross-sell, y compris la messagerie de cycle de vie, les campagnes et l'habilitation.
• Proven experience translating product features into clear customer value propositions and messaging
• Excellent written and verbal communication skills with strong attention to detail
• Experience creating high-quality sales enablement materials such as one-pagers, presentations, and competitive battlecards
• Strong project management skills with the ability to manage multiple initiatives, coordinate stakeholders, and deliver results in a fast-paced, cross-functional environment
• Demonstrated experience leading go-to-market initiatives and new product launches
• Experience with email marketing platforms, CRM systems, and marketing automation tools
• Strong experience developing and executing customer marketing and email campaigns that drive upsell, cross-sell, expansion opportunities, and pipeline generation
• Experience conducting competitive analysis and market research to inform product positioning
• Demonstrated ability to collaborate cross-functionally with Product, Marketing, Sales, and Customer Success to develop compelling customer case studies and marketing assets
• 5+ years of experience as a Product Marketing Manager at a B2B SaaS company
• Experience with SaaS metrics (ARR, CAC, LTV, churn)Experience using AI tools to enhance productivity, research, content creation, or campaign execution
• Experience using AI tools to enhance productivity, research, content creation, or campaign execution
• Familiarity with enterprise sales cycles and multi-stakeholder buyers
• Experience in legal tech, fintech, or other complex B2B categories