Growth Marketing Manager (SEM)

Join Everlywell, a mission-driven company focused on making lab testing affordable and accessible for everyone. As a Growth Marketing Manager, you will own the paid search advertising strategy, manage end-to-end campaigns, and drive innovation and automation within search tactics. You will work closely with the acquisition team and report to the Head of Growth. This role offers a comprehensive health plan, flexible time off, parental and family leave, free and discounted testing, remote flexibility, and the opportunity to make a meaningful impact in the healthcare industry.

• Own end-to-end paid search campaigns, including Shopping and Performance Max as core channels, and maintain ongoing measurement of channel level KPIs.
• Drive innovation and automation within search tactics to drive top line sales growth from new customers, leveraging AI workflows to optimize SEM performance.
• Collaborate closely with cross-functional stakeholders to facilitate detailed keyword research, define experiments, and iterate on channel performance.
• High intellectual curiosity and comfort in collaborating cross-functionally in a fast-paced startup environment
• You are technical, analytical, and empathetic to the customer's wants and needs
• 7+ years experience in search campaign management, with recent direct-to-consumer or relevant agency experience
• Proven campaign management with comfort and prior experience managing 7-figure paid media budgets
• Proven experience running ecommerce Shopping campaigns and Performance Max as a core part of a search program
• Strong technical expertise in paid search performance tactics with deep knowledge of automation trends
• Proven track record of delivering impact through SEM investments to grow consumer sales
• Hands-on experience using AI tools and workflows within SEM — for keyword/bid optimization, ad copy generation, and campaign deployment
• Strong communicator both up and down
• Strong analytical skills, with prior experience leveraging web analytics platforms (Google Ads, Bing Search, Google Analytics, etc.) to inform tactical decisions and strategy