Growth Marketing Director

Join League, a leading healthcare technology company, as the Director of Growth Marketing. In this role, you will own and optimize League's demand generation engine, set strategy, and build and run campaigns across various digital channels. You will work closely with Sales, Revenue Operations, and Product Marketing to drive qualified pipeline and achieve pipeline generation targets. Additionally, you will manage the marketing tech stack, analyze campaign performance, and ensure cross-functional alignment. This is a hands-on role that requires a strong background in B2B demand generation and enterprise SaaS marketing.

• Own and optimize League's demand generation engine, setting strategy and building campaigns across various channels.
• Design and execute integrated demand generation programs, continuously A/B testing creative formats and messaging.
• Manage the demand generation budget, allocating spend across programs based on performance data, and directing agency partners as needed.
• We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you
• Hands-on experience with Salesforce, Pardot (or a comparable MAP), Google Analytics, and SEMrush
• You build campaigns, not just briefs — comfortable executing across the full stack
• Enterprise SaaS background — you've marketed to large, complex organizations (1,000+ employees) with long sales cycles and multiple stakeholders
• B2B background required; enterprise demand gen playbooks differ fundamentally from B2C
• 7+ years of B2B demand generation or growth marketing experience, with demonstrated ownership of the function end-to-end
• Proven track record of personally owning and driving significant pipeline, not just supporting it
• Strong data instincts: you pull reports yourself, find the signal, and translate it into a clear recommendation
• Background in healthcare technology, or experience selling into health system or enterprise health benefits buyers
• Familiarity with healthcare compliance considerations (e.g., HIPAA) as they relate to marketing
• Experience with ABM platforms like Demandbase or 6sense
• Early thinking on AEO — how to influence LLM citations and community-driven discovery (Reddit, G2, forums) alongside traditional SEO
• Bachelor's degree in Marketing, Business, or related field