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LE
Senior Account-Based Marketing Manager
League · Toronto, Canada
About The Role
Join League, a leading digital health platform, as a Senior Account-Based Marketing Manager. In this role, you will drive engagement, pipeline, and revenue growth across our priority accounts in the region. You will own the ABX strategy and execution for your market, partnering closely with our growth organization to understand market needs and priority accounts. You will develop integrated ABX motions, collaborate with various teams, and monitor and measure ABX program performance. This position offers flexible medical and dental plans, 401(k) matching, employee stock options, and generous leave policies.
- Développer et exécuter la stratégie d'Account-Based Experience (ABX) pour le marché prioritaire de League, en alignant les équipes internes et en orchestrant les actions de marketing.
- Collaborer avec les équipes de vente et de développement commercial pour identifier les comptes cibles, comprendre leurs priorités commerciales et co-développer des stratégies d'engagement personnalisées.
- Surveiller et mesurer la performance des programmes ABX, en fournissant des informations pour améliorer continuellement les résultats.
- Experience using email marketing platforms and CRMs to deploy and report on ABX campaigns is a plus
- Skilled in developing account research, insights, and segmentation strategies that inform targeted engagement
- Minimum of 8 years of experience leading and executing B2B account-based marketing strategies and integrated, cross-functional programs that drive measurable pipeline and revenue impact
- Able to connect the dots between product solutions, value proposition, and customer pain points — and translate that into briefs and strategies that resonate
- Familiarity with the healthcare market — and experience marketing into either the private or public sector — is a strong plus
- Strong working knowledge of Demandbase or similar ABM platforms — able to uncover account insights, activate intent signals, and use data to inform programs
- Learning mindset — excited to build something new, experiment, and continuously improve how ABX is executed based on results and insights
- Strategic thinker with creativity, curiosity, and a data-driven mindset — paired with exceptional attention to detail in execution
- Excellent communicator and collaborator — able to influence stakeholders and present results clearly to leadership
- Highly organized project manager who thrives in a fast-paced, multi-stakeholder environment
- We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you
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