Product Marketing Director (Premium Content & Data)
AlphaSense · United States
About The Role
Join Tegus, a leading market intelligence platform, as a Product Marketing Director. In this role, you will own the product marketing strategy for our premium content, proprietary data, and expert call services. You will craft messaging and positioning that resonates with financial services, corporate, and consulting buyers, and lead end-to-end go-to-market initiatives. You will work closely with sales, marketing, and customer success teams to drive awareness, pipeline, adoption, and expansion. Additionally, you will run structured market and customer insight work, create high-impact sales and customer assets, and establish operating rhythms that connect GTM teams with global product and marketing. This is a hands-on role where you will grow and shape an existing high-performing team while building a strong culture.
- Définir et mettre en œuvre la stratégie de marketing produit pour le contenu premium, les données propriétaires et les services d'appel d'experts.
- Collaborer avec les équipes de vente, de marketing, de développement commercial et de succès client pour construire des parcours clients complets.
- Diriger le lancement et l'itération post-lancement des initiatives clés, en évaluant les opportunités et en segmentant le marché.
- A strong storyteller who can distill complex, data-rich products into concise, compelling narratives for senior audiences
- Comfortable presenting to large groups and willing to speak at industry events and tradeshows
- Deep understanding of the financial services landscape—hedge funds, investment banks, private equity, venture capital, and adjacent buyers—and how they research, evaluate, and buy
- Highly analytical—able to size opportunities, prioritize bets, and measure impact across the funnel
- 8–10+ years in B2B SaaS marketing with a strong product marketing foundation, including a proven track record leading PMM teams at high-growth companies—ideally having built or scaled a team
- Domain expertise in financial services, capital markets, or market intelligence is strongly preferred, as is experience with AI, data, or analytics products
- Strong people leader who has hired and coached product marketers, and is excited to build and scale a high-performing PMM team
- A proven cross-functional collaborator who has influenced Product, Sales, Marketing, and Customer Success at senior levels
- Demonstrated success building and executing go-to-market strategies that drove pipeline, adoption, revenue, and retention
- Comfortable turning ambiguous problem spaces into clear strategies and roadmaps, and driving them through execution with cross‑functional partners
- Meaningful experience leading product marketing for enterprise or upper mid-market customers, ideally in financial services, capital markets, or market intelligence
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