Director of Product Marketing (Investing)

Wealthfront is seeking a Director of Product Marketing to lead the go-to-market strategy for their Managed and Self-Directed investing business. The successful candidate will work closely with various teams across the company and will be responsible for crafting and executing strategies to bring new products to market, developing a product roadmap, and managing an experienced product marketer. The role requires strategic thinking, analytical rigor, and a customer-focused mindset.

• Lead the team in crafting and executing strategies to bring new products to market, from identifying initial beachhead audiences to scaling distribution of products that find product-market fit.
• Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth.
• Manage an experienced product marketer, contributing to a team culture of excellence, curiosity, and respect.
• Passionate storyteller with strong communication, presentation, and writing skills
• Experience managing and developing a team of marketers
• Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
• Personal finance knowledge and experience is a big bonus, but not required
• A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments
• Bachelor's degree or higher
• 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
• Strategic thinker who equally values creativity and marketing effectiveness
• A low-ego leader with a willingness to get into the details and a tendency to make others around them successful