Lead Product Marketing Manager (Cash)

Join Wealthfront, a leading financial technology company, as a Lead Product Marketing Manager for our Cash (banking) products. In this role, you will shape our product marketing strategy, drive go-to-market efforts, and identify new growth opportunities. You will work closely with cross-functional teams and report directly to a Product Marketing Director. This is an ideal opportunity for an experienced product marketer looking to make a significant impact in the financial industry.

• Craft and execute strategies to evolve and strengthen the positioning of Wealthfront’s Cash account, identifying desperate audiences and new growth opportunities for the banking product.
• Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth.
• Develop positioning, audience, and distribution strategies for new and existing products, and optimize experiments to identify the most effective way to reach and convert desperate audiences.
• A low-ego, high accountability leader with a willingness to get into the details and a tendency to make others around them successful
• A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments
• Personal finance knowledge and experience is a big bonus, but not required
• 6+ years in consumer product marketing or growth marketing, with technology and/or startup experience
• Passionate storyteller with strong communication, presentation, and writing skills
• Bachelor's degree or higher
• Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
• Strategic thinker who equally values creativity and marketing effectiveness