Senior Integrated Marketing & Operations Manager
Cyberhaven · San Francisco, United States
About The Role
Join Cyberhaven as a Senior Integrated Marketing & Operations Manager. In this role, you will lead the planning, execution, and optimization of integrated marketing campaigns and programs that drive engagement, pipeline, and revenue growth. You will work closely with various teams, including Demand Generation, Product Marketing, Content, Marketing Operations, Sales, SDRs, and Corporate Events. The ideal candidate should have 6+ years of experience in integrated campaigns, demand generation, program management, or marketing operations, and possess strong project management and cross-functional leadership skills.
- Lead the planning, orchestration, execution, and optimization of integrated marketing campaigns and programs that drive engagement, pipeline, and revenue growth.
- Own the execution and optimization of marketing programs including webinars, nurture programs, email campaigns, content syndication, customer advocacy initiatives, and other demand generation programs.
- Establish program goals, KPIs, and measurement frameworks in partnership with Demand Generation and Marketing Operations, and monitor program performance to identify opportunities for improvement.
- Strong communication and organizational capabilities
- 6+ years of experience in integrated campaigns, demand generation, program management, or marketing operations
- Experience working with Marketing Operations, SDRs, Product Marketing, and Sales teams
- Strong project management and cross-functional leadership skills
- Experience executing multi-channel B2B marketing campaigns
- Ability to manage multiple priorities in a fast-paced environment
- Analytical mindset with experience measuring campaign and program performance
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