Demand Generation Specialist

Join ReversingLabs, a leading cybersecurity company, as a Demand Generation Specialist. In this role, you will be responsible for executing marketing campaigns, managing email marketing, webinars, and supporting the digital marketing team. You will work closely with the Sr. Director of Demand Generation & Growth Marketing and be a key player in driving measurable impact and growth for the company.

• Posséder l'ensemble du processus de création et d'exécution des e-mails marketing dans HubSpot, y compris les tests A/B, le formatage des copies, la segmentation des listes, la planification et la coordination du calendrier de communication.
• Gérer tous les aspects techniques et d'exécution des webinaires sur différentes plateformes, y compris la configuration de la page d'inscription, les e-mails de confirmation et de rappel, la configuration des flux de travail, la coordination des intervenants, la gestion de l'enregistrement et des séquences de suivi après l'événement.
• Fournir un soutien pratique à l'équipe de marketing numérique sur des tâches chronophages, y compris la création de pages de destination, la configuration du suivi UTM ou la soumission de demandes créatives pour des actifs numériques.
• Ability to take direction from multiple stakeholders and prioritize effectively in a fast-paced environment
• A proactive, no-task-too-small attitude - you take ownership, follow through, and ask questions to keep learning and improving
• Experience with webinar platforms such as Zoom Webinars or ON24
• Comfortable using AI tools - our team uses Claude, Jasper, and HubSpot AI features daily; we expect this person to embrace AI as a core part of their workflow for drafting, summarizing, and accelerating repetitive tasks
• Analytical mindset with comfort pulling, organizing, and presenting data in spreadsheets and dashboards
• Bachelor's degree in Marketing, Communications, Business, or related field - or equivalent experience
• Exceptional attention to detail - you catch errors before they go out the door
• Comfort working in Salesforce for lead management and reporting, or strong technical acumen to pick it up quickly
• Clear, professional written communication skills
• Hands-on experience with HubSpot (or similar marketing automation tool) - including email marketing, list setup, and reporting - preferred but not required
• Strong ability to manage multiple projects and deadlines simultaneously without losing quality
• Genuine interest in cybersecurity or enterprise software
• 2-4 years of experience in marketing, demand generation, or marketing operations (internships and co-ops count)