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Strategic Marketing Manager

Talon.One · Berlin, Germany

External listingfull-timeabout 1 month ago

About The Role

Join <Talon.One> as a Strategic Marketing Manager, where you will turn thought leadership into actionable assets and playbooks for our go-to-market teams. You will be a key player in translating market narratives into tailored messaging for various ecosystems, partners, verticals, and personas. Your role will involve developing high-impact content for educational series and flagship events, building enablement materials for sales and customer success teams, and collaborating with various marketing teams to ensure consistent messaging. The ideal candidate will have a proven track record in B2B marketing, exceptional storytelling abilities, and strong project management skills.

  • Translate overarching market narratives into assets and activations for use across GTM.
  • Tailor campaign messaging to ecosystems, partners, verticals, and personas.
  • Develop strategy and high-impact content for educational series and flagship events.
  • Track record of building standout messaging and orchestrating successful campaigns tied to major industry events like ShopTalk and NRF
  • Proven B2B marketing experience across content strategy, content marketing, or product marketing roles
  • Strong project management skills and comfort working horizontally across multiple stakeholders without needing direct ownership over execution
  • Exceptional storytelling abilities with a knack for turning complex technical ideas into clear, usable slide decks and written content
  • High-energy, collaborative mindset with the hustle required to thrive in a fast-paced environment
  • Background working within large enterprise marketing environments, preferably in martech, commerce tech, or retail tech

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