Product Marketing Manager

Join ShipBob, a remote-first company, as a Product Marketing Manager. In this role, you will drive new customer revenue by owning the messaging, positioning, and go-to-market strategy for product launches. You will work closely with sales and demand generation teams, build sales enablement assets, and develop differentiated messaging and positioning. You will also conduct competitive intelligence, develop persona-led messaging, and measure the impact of your work on pipeline and revenue.

• Own go-to-market plans for assigned product areas and launches, defining positioning, messaging, and launch readiness.
• Build sales enablement assets such as pitch decks, battlecards, talk tracks, and objection handling materials.
• Partner with Demand Generation to shape campaign messaging, landing pages, email, and content that bring new customers in the door.
• 5+ years of product marketing experience, ideally in ecommerce technology, logistics, or B2B SaaS
• A data-oriented approach that ties marketing work to pipeline and revenue
• Experience owning product launch go-to-market, from positioning through results
• Exceptional communication and presentation skills, strong attention to detail, and a bias toward action
• A history of close partnership with sales and demand generation teams
• A track record of building sales enablement that changes seller behavior and supports new business
• Strong messaging and positioning skills, with the ability to turn features into value and proof points
• Market research skills, with the ability to synthesize research into insight and counter-positioning