Senior Manager of Paid Search

Join Talkiatry, a leading mental health care provider, as the Senior Manager of Paid Search. In this role, you will own and scale our paid search program, focusing on improving acquisition efficiency and scaling patient volume. You will develop and execute a rigorous testing roadmap, optimize bidding strategies, and monitor key market signals. This position offers a flexible remote work option, generous PTO, and comprehensive health insurance coverage.

• Posséder et développer le programme de recherche payante de Talkiatry, y compris la prévision, le budget, la stratégie d'enchères et les tests créatifs.
• Développer et exécuter une feuille de route de test rigoureuse, y compris la stratégie de mots clés, les variantes de page de destination et les contrôles d'automatisation.
• Collaborer étroitement avec les équipes d'analyse, de finance et d'exploitation pour garantir une attribution précise, une allocation efficace des dépenses et un alignement avec la capacité en aval.
• The ideal candidate approaches Paid Search as a quantitative growth problem, not just a channel management function
• They are capable of operating with the rigor of a data scientist, even if they don’t formally hold that title
• They are highly analytical and are comfortable making budget allocation decisions and forecasting under uncertainty
• They have experience applying incrementality thinking and value-based bidding to improve acquisition efficiency at scale
• Sharp problem-solving instincts, high ownership, and a bias toward structured experimentation
• 6-9+ years of experience in B2C growth/performance marketing, with 5+ years deep in paid search (especially Google) with hands-on expertise in Google Ads, Bing Ads, and related tools
• Strong analytical and technical fluency, including experience using SQL, Python, Excel, and/or BI tools to analyze large datasets, inform investment decisions, and build forecasting or scenario-planning frameworks
• Demonstrated ability to operate in a fast-paced, high-growth environment with shifting priorities
• Proven experience running structured A/B and multivariate tests in paid media
• Experience evaluating and operationalizing emerging Google campaign types (e.g. Performance Max, AI Max) using structured testing methodologies and clear guardrails
• Comfort making high-conviction recommendations with imperfect data and amid evolving market conditions
• Experience leveraging downstream conversion quality, LTV, retention, or other value signals within bidding and budget allocation strategies
• Proactively identify actionable insights and recommendations on spend allocation and growth opportunities
• Experience in analytically rigorous environments such as finance, consulting, analytics
• Experience marketing in healthtech or other regulated categories
• Experience running YouTube, Google Demand Gen, and/or Google App Campaigns