Director of Lifecycle Marketing (Home Services)

Join Allconnect as the Director of Lifecycle Marketing, where you will lead and develop a high-performing team, define and own the CRM strategy, and drive measurable engagement, retention, and revenue. You will partner closely with Product and Sales leadership, stay ahead of industry trends, and have a significant impact on the company's growth objectives. Enjoy a hybrid schedule, flexible PTO, and a range of benefits that support your well-being and career development.

• Lead and develop a high-performing team, providing mentorship and career growth opportunities.
• Define and own the CRM strategy, aligning lifecycle marketing programs with business growth objectives.
• Build and maintain reporting frameworks to track CRM performance against KPIs, delivering actionable insights.
• Excellent communication skills, with the ability to translate data and insights into actionable strategies
• 5+ years of experience in CRM, lifecycle, or retention marketing, with at least 2 years in a leadership role
• Proven track record of driving measurable business results through CRM strategies and execution at scale. Bonus points if experience with Iterable
• Demonstrated ability to partner across functions to align marketing with revenue impact
• Strong project management skills, with the ability to prioritize and deliver on multiple initiatives simultaneously
• Direct experience managing and growing a small team, with a focus on coaching, performance management, and team development
• Strong analytical mindset with experience applying segmentation, personalization, and testing methodologies
• Experience managing in a high-growth, fast-paced environment where hands-on execution is as important as strategy
• Deep expertise in email, SMS, push, and cross-channel lifecycle marketing; experience with leading CRM/marketing automation platforms