Senior Creative Director (Marketing | Bankrate)

Join Bankrate as a Senior Creative Director, a pivotal role in shaping the marketing creative strategy. This position requires a blend of creative judgment and AI fluency to drive revenue and elevate the brand. You will build and run the marketing production pipeline, test relentlessly across channels, and own the creative standard. Additionally, you will collaborate with cross-functional teams, build a small team, and manage freelancers or agencies. Enjoy a hybrid schedule, flexible PTO, family support, mentorship culture, purpose and community, and world-class wellness benefits.

• Establecer el estándar de calidad creativa y construir las herramientas y flujos de trabajo de IA que permitan a Bankrate alcanzar ese estándar a gran escala.
• Dirigir la producción de marketing de Bankrate, transformando un solo concepto en una biblioteca de variantes listas para probar.
• Utilizar la velocidad de aprendizaje y la prueba constante para vincular directamente la producción creativa con los ingresos y el crecimiento de la marca.
• Revenue + brand fluency: You speak performance marketing — paid, lifecycle, organic, brand — and you’re comfortable pulling data, briefs, and campaign plans into one coherent creative direction that moves revenue while protecting the brand
• Strategic discernment & good judgment: Given ten versions of the same ad, you know immediately which one’s worth testing — and can explain why in terms your team can act on. That judgment holds across formats and disciplines: a scroll-stopping performance ad, a copy line that needs one more edit, a data claim that has to be airtight before it ships, or a polished video
• Velocity mindset: You default to ship, test, and learn — trusting a few strong variants and real performance data to find the winner faster than solo second-guessing ever could. For you, iteration is how craft gets sharper, not a shortcut around it
• AI-native, human-led: You’re an expert with modern AI creative and copy tools — building repeatable workflows, not one-off prompts — and you have a point of view on where the tooling is headed. But that fluency is leverage, not the job: human judgment is still what makes the work good
• Art direction + copywriting range: Primary strength in either art direction or copywriting, with genuine working fluency in the other — you can direct or execute across both without needing someone else to translate
• Team builder: You’ve hired, coached, and gotten the best out of creative talent — and you know how to build a small, judgment-led team that does more because of the AI systems around it, not despite them
• Strong communicator: You can walk stakeholders through creative rationale, take feedback without getting precious about it, and know when to push back on a brief versus when to execute it as given