Senior Manager of Lifecycle & Email Marketing (The Points Guy)

Join The Points Guy as a Senior Manager of Lifecycle & Email Marketing. In this role, you will own the strategy and execution of customer journeys, focusing on engagement, subscriber value growth, and driving traffic and conversion to current and future products. You will collaborate closely with the Director of Email and other cross-functional teams, design and manage lifecycle journeys, refine audience segmentation strategy, and own performance reporting for lifecycle programs. This position requires a deep understanding of travel loyalty and a passion for helping others maximize their rewards.

• Collaborer avec le directeur de l'email pour élaborer la stratégie, la planification et la communication interfonctionnelle.
• Concevoir et gérer des parcours de vie toujours actifs (accueil, intégration, réengagement, retour, etc.) adaptés à des segments d'audience distincts.
• Posséder le reporting de performance pour les programmes de cycle de vie - ouvrir, cliquer, convertir, se désabonner, et traduire les insights en feuilles de route de test.
• Statistical fluency for testing — you think in terms of significance, sample size, and test duration, and can translate results into a clear narrative that drives decisions, not just a report
• Deep familiarity with major loyalty programs — airlines, hotels, and credit cards — and how loyalty mechanics (tiers, points earning/redemption, elite status) translate into effective lifecycle messaging
• Strong passion for travel and the points/miles/loyalty world — you love maximizing redemptions, credit card perks, and benefits, and get energized helping our audience do the same
• Proven experience building and managing multi-touch, segmented email journeys at scale
• Strong analytical skills — comfortable owning reporting and drawing insights from data, with hands-on skills in SQL, data visualization tools (e.g., Databricks, Looker, Tableau), and CDPs/data warehouses (e.g., Higtouch, Segment, mParticle, Snowflake) to pull and shape audience data beyond the ESP
• Rigorous about attribution — strong UTM discipline and a track record of tying marketing activity to downstream revenue
• 5+ years of experience in marketing, lifecycle/CRM, product, data analytics, or loyalty/rewards program roles, with significant depth in lifecycle/CRM/email marketing
• A track record of using segmentation and personalization to grow engagement and revenue
• Experience with major ESPs/marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or similar) — or comparable CRM/lifecycle systems experience and the ability to ramp quickly — with enough HTML/CSS fluency to troubleshoot rendering issues across email clients (Gmail, Outlook, Apple Mail) without waiting on a developer
• Excellent collaboration skills — this role works cross-functionally with content, product, design, and data teams daily
• A genuine passion for customer experience — you think about every email as part of the reader's relationship with our brand, not just a message to send
• A builder's mindset: comfortable helping shape team direction while also staying hands-on with execution
• Based in or able to work from New York, NY
• You're the person your friends and family text when they need points-and-miles advice — you track your own balances, chase the best redemption for an upcoming trip, and have opinions on transfer partners and credit card bonus categories
• A self-starter who takes ownership, follows through, and consistently delivers high-quality work without requiring constant oversight
• Excited by new tech, especially AI and automation that drive smarter marketing
• A sharp data mindset — you make decisions based on what the numbers say, not gut feel alone
• Comfortable working in a fast-paced environment where priorities can shift quickly; able to manage multiple priorities and deadlines simultaneously
• Curious and enthusiastic about learning new loyalty programs, destinations, and travel strategies