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Product Marketing Manager

Tulip Interfaces · Somerville, United States

External listingfull-time7 days ago

About The Role

Join Tulip, a leading platform revolutionizing factory operations worldwide. As a Product Marketing Manager, you will own the canonical narrative for the Tulip platform, shaping its positioning, messaging, and proof points. You will drive product launches, build sales enablement, and stay close to customers to turn their experiences into compelling use cases. This individual contributor role offers real ownership and the opportunity to make a direct impact on the product and company culture. Enjoy a flexible work environment, unlimited vacation policy, and competitive benefits.

  • Own the canonical narrative for the Tulip platform, including positioning, messaging, and proof points.
  • Turn evolving platform capabilities, especially in AI and composable operations, into positioning grounded in operational leaders' needs.
  • Run product launches as ongoing narrative moments, using each one to retell Tulip's story to the market and connect new capabilities back to the brand.
  • AI is already part of how you work. You've rebuilt real parts of your own workflow around it, and you have a clear view of where it makes the work faster and better and where human judgment stays in charge
  • You think commercially. You can point to what your messaging changed for Sales: a win rate that moved, a deal your positioning helped close, a play a rep actually used because it was useful
  • You're genuinely curious about how complex operations work, and you learn hard industries fast. You form a real point of view quickly rather than hedging, and you'll defend it. You can write for a VP of Operations and a sales rep in the same week and know exactly how the message has to shift for each
  • You think and write with precision. You know the difference between sharp positioning and marketing language that means nothing, and you force specificity in all of your copy.
  • Demonstrated AI fluency in your current workflow, with a clear perspective on where it accelerates the work and where it is unnecessary or produces content that is not trustworthy
  • The ability to turn a complex platform, especially one built around AI and composability, into positioning that lands with operational buyers in terms of the outcomes they care about, not the features they'd have to decode
  • 5-7+ years of product marketing experience, with a track record of shaping how a technical product is positioned, sold, and understood in the market
  • Strong editorial judgment and the ability to hold a point of view under pressure from Product, Sales, and senior stakeholders while still driving alignment
  • A body of work you can point to: positioning, launches, or enablement you owned, with a clear line to what it changed for adoption, win rates, or how the field sells
  • Bachelor's degree in Marketing, Business, Communications, or equivalent working experience
  • Curiosity about complex operational domains and a demonstrated ability to get credible in an unfamiliar industry fast. Familiarity with manufacturing, industrial software, or regulated industries such as life sciences or aerospace and defense is a bonus, not a requirement

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