Senior Manager of CRM Revenue Expansion

Join Babbel, a leading language learning platform, as a Senior Manager of CRM Revenue Expansion. In this role, you will lead our global customer upsell and winback campaign strategy, focusing on identifying revenue-driving moments in the subscriber lifecycle. You will collaborate with cross-functional teams to deliver regionally optimized campaigns that drive upsell and cross-sell opportunities, and increase customer lifetime value. This position offers a competitive salary, 30 vacation days, flexible working hours, and various other benefits.

• Lead the development and execution of global customer upsell and winback campaign strategies across various channels.
• Identify revenue-driving moments in the subscriber lifecycle and deploy campaigns that boost repeat purchases and minimize churn.
• Collaborate with cross-functional teams to deliver regionally optimized campaigns that will drive upsell and cross-sell opportunities, and increase customer lifetime value.
• Experience with BI platforms like Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
• Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
• Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
• A strong understanding of international markets and corresponding customer behaviors
• A test-and-learn mindset: you embrace new tools and AI to drive meaningful process improvements, and you treat iteration — including failure — as part of the path to step-change results
• At least 5 years of CRM experience in a high-volume, revenue-focused role; experience in a B2C subscription-based tech company is a plus
• Exceptional written and verbal communication skills with attention to detail and a creative sensibility
• Hands-on experience building and optimizing upsell-focused email, in-app, and push marketing campaigns
• Proficiency with A/B and multivariate testing methodologies
• A data-first mindset, you interpret results, spot trends, and make recommendations based on campaign performance
• Fluency with ESPs like Salesforce, Emarsys, Braze, or <Customer.io>