Growth Marketing Manager (Paid Search and Display)

Join our team as a Growth Marketing Manager specializing in Paid Search and Display. In this role, you will set the strategy, manage platforms and partners, direct AI tools for execution, and bring analytical rigor to these channels. You will collaborate with cross-functional teams to improve performance beyond the ad itself and own the strategy, partners, data, and outcomes for Google, Display, and CTV. Additionally, you will manage platform and agency relationships, oversee AI execution tools, and partner on creative strategy and landing page testing.

• Set the strategy, manage the platforms and partners, direct AI tools for execution, and bring the analytical rigor that these channels require.
• Own strategy across Google, Display, and CTV; set the channel strategy for all these platforms including account and campaign architecture, funnel coverage, and budget allocation.
• Lead incrementality test design for search, display, and CTV channels in coordination with our measurement stack; contribute channel-level commentary to weekly cross-channel performance reporting.
• Strong analytical fluency: you can build a performance narrative from raw data, not just pull a report
• 5–7 years of hands-on experience in paid search and display at scale (six-figure monthly budgets or above)
• Experience with or working knowledge of programmatic channels — DSP mechanics, deal types (PMP, open auction), brand safety, and audience targeting
• Cross-functional instincts: you have worked with creative teams, data teams, site teams, and external partners and found ways to move forward even when priorities differ
• Experience managing or coordinating external agency or vendor relationships, with accountability for their performance outcomes
• Deep working knowledge of Google Ads — campaign structure, Smart Bidding, Performance Max, search term management, Quality Score, and attribution settings
• An evaluative relationship with AI and automation tools — genuinely interested in their potential and willing to champion them, but equally willing to question the output, stress-test the logic, and push back when the results do not add up
• CTV channel experience — MNTN or other CTV/OTT platforms
• Experience managing or directing AI execution tools for paid channel execution
• Familiarity with MMM, MTA, or incrementality testing methodologies
• In-house DTC or e-commerce experience where you owned your channels with direct business accountability