Growth Marketing Manager (Paid Social)

Join our team as a Growth Marketing Manager (Paid Social) where you will be responsible for developing and executing strategies for Meta, TikTok, and Pinterest. You will oversee platform and agency relationships, direct AI tools for optimization, and collaborate with internal teams on creative briefs and testing. This role requires a data-driven and creatively-led approach, with a strong focus on performance and creative strategy.

• Définir la stratégie de canal pour Meta, TikTok et Pinterest, y compris l'architecture de compte et de campagne, la couverture de l'entonnoir et l'allocation budgétaire.
• Gérer le budget sur tous les canaux, prendre des décisions de réallocation en temps réel basées sur les signaux de performance.
• Diriger la conception de tests d'incrémentalité pour les canaux sociaux en coordination avec notre pile de mesure.
• A genuine creative sensibility: you have strong opinions about what makes paid social work, and you can translate that into a brief or a feedback session
• Experience managing or coordinating external agency or vendor relationships, with accountability for their performance outcomes
• 5–7 years of hands-on experience in paid social, with a meaningful portion managing Meta Ads at scale (six-figure monthly budgets or above)
• Deep working knowledge of Meta Ads Manager — campaign structure, auction mechanics, creative testing, Advantage+ features, and attribution settings
• Strong analytical fluency: you can build a performance narrative from raw data, not just pull a report
• Cross-functional instincts: you have worked with creative teams, data teams, site teams, and external partners and found ways to move forward even when priorities differ
• An evaluative relationship with AI and automation tools — genuinely interested in their potential and willing to champion them, but equally willing to question the output, stress-test the logic, and push back when the results do not add up
• Experience with or strong understanding of TikTok Ads — creative-first, algorithm-dependent, and very different from Meta in ways that matter
• Pinterest Ads experience — understanding of the platform's discovery-intent creative dynamics
• Experience managing or directing AI execution tools for paid channel execution
• Familiarity with MMM, MTA, or incrementality testing methodologies
• In-house DTC or e-commerce experience where you owned your channels with direct business accountability