Marketing Analytics Lead (ics)
Range · New York, United States
About The Role
Join Range as a Marketing Analytics Lead, where you'll play a crucial role in driving growth strategy through data analysis and optimization of marketing efforts across various channels. You'll manage complex datasets, collaborate with performance marketing teams, and develop strategies to target high-value audiences. Additionally, you'll build and maintain data pipelines, automate reporting dashboards, and perform in-depth analyses of campaign performance. This position offers a range of benefits, including health and wellness coverage, a technology allowance, paid time off, parental leave, a 401(k) plan, and opportunities for career growth.
- Manage and analyze complex datasets, collaborating with performance marketing teams to optimize campaigns across various channels.
- Build and maintain data pipelines to collect, clean, and aggregate marketing data from various sources, including third-party platforms.
- Develop and automate reporting dashboards to monitor KPIs and deliver actionable insights to stakeholders.
- The position requires four (4) years of experience with marketing analytics, specifically emphasizing paid media performance
- Experience with performing analytics for both large companies as well as high-growth startups
- Bachelor’s degree, or foreign equivalent, in Economics, Statistics, Mathematics, Data Science, or a related quantitative field plus five (5) years of analytics experience
- Experience with SQL and Python to build data pipelines, extract and clean raw marketing data, and conduct advanced quantitative analysis
- Experience with managing and analyzing intricate datasets
- In the alternative, the business will accept a Master’s Degree in Economics, Statistics, Mathematics, Data Science, or a related quantitative field plus four (4) years of Analytics Experience in a related occupation
- Experience with HTML
- The position requires any amount of experience in the following:
- Experience with Metabase, Looker, or similar BI platforms
- Experience with paid acquisition channels, including campaign setup, optimization, and measurement
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