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RA
Vice President of Marketing
Range · New York, United States
About The Role
Join Range, a high-growth fintech startup, as the Vice President of Marketing. In this role, you will lead and execute customer acquisition, retention, and revenue growth strategies. You will optimize multi-channel marketing campaigns, manage marketing budgets, and build data pipelines for performance analysis. You will also recruit and lead a high-performing growth marketing team and work cross-functionally with design, engineering, and sales. This position offers a comprehensive benefits package, including health insurance, a technology allowance, paid time off, parental leave, a 401(k) plan, and more.
- Développer et exécuter une stratégie de marketing de croissance complète pour stimuler l'acquisition, la rétention et la croissance des revenus des clients.
- Gérer et optimiser les budgets marketing à travers divers canaux payants, tout en construisant et en maintenant des pipelines de données pour analyser les performances marketing.
- Recruter, encadrer et diriger une équipe de marketing de croissance performante, en favorisant une culture axée sur les données et l'expérimentation.
- Deep expertise in paid acquisition, lifecycle marketing, and conversion rate optimization
- Strong leadership and team management experience
- Minimum 15 years of experience in growth marketing, performance marketing, or a similar role in Finance, preferably in a high-growth startup, SaaS, or fintech environment
- Excellent communication skills to translate technical insights into actionable business strategies
- Proven track record of driving significant customer acquisition and revenue growth through paid and organic channels
- Proficiency in SQL and Python for marketing analytics and data-driven decision-making
- Background in wealth management or high growth fintech companies (scaling beyond series C or D at a minimum)
- Experience with marketing automation tools such as HubSpot, Marketo, or Iterable
- Familiarity with BI platforms like Metabase, Looker, or Google Data Studio
- Basic proficiency in HTML for landing page and email template optimizations
- Background working in FAANG/MAMAA companies or other top-tier tech firms in addition to startups
- Experience scaling a startup from early-stage to rapid growth
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