Senior Manager of Content & Channels
Papaya Global · Barcelona, Spain
About The Role
Join Papaya's Marketing team as a Senior Manager of Content & Channels. In this strategy-first, execution-driven role, you will define and execute Papaya's editorial strategy, build and run an AI-powered content production system, manage and grow Papaya's social media presence, and own content distribution. You will also support Papaya leadership with thought leadership content and LinkedIn presence, serve as the content partner to the Growth and Demand Gen teams, and translate Product Marketing inputs into audience-ready content. This role requires 5+ years of content marketing experience in a B2B SaaS environment, strong editorial judgment, and native-level English communication skills.
- Own Papaya's editorial strategy, defining what to say, to whom, in what tone, and at what moment in the funnel.
- Build and run an AI-powered content production system, including workflows, tools, and processes that deliver high-quality content at scale.
- Manage and grow Papaya's social media presence across LinkedIn and other relevant platforms, including content creation, scheduling, community engagement, and performance reporting.
- Ability to work cross-functionally with Growth, Demand Gen, and Product Marketing teams
- Hands-on social media management experience for a B2B SaaS company — content creation, scheduling, community engagement, and performance reporting across LinkedIn and other platforms
- Experience with content distribution strategy — SEO basics, email marketing, social amplification, and content syndication
- 5+ years of content marketing experience in a B2B SaaS environment, with a track record of building content programmes that drive measurable pipeline impact
- Strong editorial judgment — you know what makes a great story, who it's for, and how to adapt it across formats and channels
- Native-level English — exceptional written communication is the foundation of this role
- Proven experience building and operating AI-assisted content workflows — prompt engineering, AI-assisted drafting, and automated production pipelines are a core part of how you work today
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