Senior Social Media Manager

Join Babylist, a rapidly growing brand in the parenting space, as a Senior Social Media Manager. In this high-impact role, you will drive engagement, build community, and create compelling content that resonates with expecting families. You will lead the strategic overhaul of Babylist's social presence, collaborate with internal teams, and use data to inform decisions. This position offers a flexible work environment, generous benefits, and the opportunity to make a meaningful impact on the lives of parents and parents-to-be.

• Lead the strategic overhaul of Babylist’s social presence, setting a new standard for content quality, platform performance, and cultural relevance.
• Create content that connects emotionally and culturally with expecting families—delivering joy, humor, empathy, and utility at just the right moments.
• Set and track meaningful KPIs, using data to inform decisions, refine strategy, and communicate impact to stakeholders.
• Hands-on content creator with experience producing platform-native content, including short-form video (you’ve storyboarded, filmed, edited, and optimized TikToks before and would happily do it again)
• Deeply empathetic toward Babylist’s audience—you understand the fears, excitement, questions, and identity shifts that come with pregnancy and early parenthood. That insight guides everything you create, ensuring our channels feel like a trusted, affirming space for expecting families
• An early adopter of AI tools for social media - you’re curious, resourceful, and already experimenting with how AI can enhance content creation, workflow efficiency, trend forecasting, and performance insights. You see AI as a tool to amplify creativity and impact, not replace it
• You have experience with branded social content and a deep understanding of what makes a good brand partnership come to life on social, one that benefits both us and the partner
• Analytical and data-driven—you can translate social insights into smart pivots and high-impact content decisions
• 8+ years of social media experience in a consumer-facing brand with >500k followers
• Deep expertise across Babylist’s core social platforms: Instagram, Facebook, Reddit, and especially TikTok
• A true TikTok native, you understand how organic content thrives and know how to work with creators and trends in real time. You not only know which trends to jump on, but more importantly, which ones to skip—ensuring everything aligns with the brand’s voice and builds trust with our audience
• A strategic thinker with proven ability to scale social programs, grow audiences, and deliver measurable results
• Strong creative judgment and trend fluency—you naturally connect what’s happening in pop culture with what makes sense for our brand
• A thoughtful and agile communicator who understands that social media moves at lightspeed. You know how to escalate sensitive feedback, rally internal teams quickly, and communicate real-time decisions clearly. You bring the right people in at the right time so Babylist shows up thoughtfully and intentionally, even in fast-moving or high-stakes moments