Senior Revenue Marketing Manager (Settlement & Strategic Verticals)

Join Snapdocs, the leading digital closing platform in the settlement industry. As a Senior Revenue Marketing Manager, you will own channel intelligence and growth strategies for the settlement segment, define the ideal customer profile for new verticals, build programs and campaigns, and close the loop with the Settlement PMM. You will also propose and own the attribution approach for a multi-vertical funnel, set KPIs for the marketing motion, and maintain the quality and accuracy of AI-generated content.

• Own the channel intelligence layer for the settlement segment, across the current base and the new verticals Snapdocs is expanding into.
• Define the ideal customer profile for each new vertical as it opens: who converts, who churns, what a good account looks like.
• Build the programs & campaigns, then read and interpret the performance signals across a multi-audience, high-volume B2B funnel.
• Proptech, real estate, title/settlement, fintech, healthcare, or similarly complex B2B vertical experience is a plus
• 5+ years in B2B marketing, growth marketing, revenue marketing, or demand generation, with experience across multi-audience or multi-vertical funnels
• Analyst-strategist orientation: you form clear hypotheses from messy data, make a channel or budget call, and can defend it under scrutiny
• Experience working in genuine partnership with sales and customer success, not just parallel to them
• Familiarity with marketing automation and CRM platforms; HubSpot experience required
• Experience building brand recognition in a new market or vertical is a plus
• Direct experience designing an attribution model (not just operating one someone else built) and getting cross-functional buy-in on it
• AI-native working style: actively uses AI tools in daily work and exercises judgment about where outputs need human editorial intervention
• Comfort with ambiguity and greenfield problems. New verticals don't come with a complete playbook, and you're energized by building one rather than waiting for it
• Multi-Audience Signal Reading: You hold multiple funnel layers across a growing set of B2B verticals — title companies, escrow agents, independent closing professionals, and whatever comes next as settlement expands
• Systems Fluency: You understand how data architecture and measurement design enable or constrain interpretation. You work design the instrumentation a complex, multi-vertical funnel requires
• AI Pragmatism: You use AI tools to accelerate signal analysis, content iteration, and competitive monitoring, and you exercise judgment about when AI-generated content is off-brand, inaccurate, or simply not worth publishing before it reaches the market
• Vertical & ICP Definition: As settlement expands, you help identify who the ideal customer actually is, using data. You define what a good account looks like before the playbook exists
• You interpret each without and translate the distinctions into specific growth strategies and activities.
• Commercial Acuity: You think in pipeline and outcomes, not impressions and content volume. You design and defend attribution models yourself, rather than just operating one. You map signal to revenue stages across account types and bring that language naturally into your partnerships with the PMM, Sales, and CS teams