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Digital Marketing Manager

Lighthouse · Denver, United States

External listingfull-timeabout 1 month ago

About The Role

Join our global Marketing team as a Digital Marketing Manager. In this role, you will execute integrated, multi-channel marketing programs that drive demand and engagement across the full customer lifecycle. You will focus on channel execution, campaign operations, and performance optimization across digital channels, including email, social, webinars, paid media, and website. You will collaborate with various departments to create revenue-driving campaigns, manage campaign timelines and assets, and analyze campaign performance to continuously improve marketing effectiveness. This is a remote position with benefits including vision and dental insurance, health insurance, and work-from-home opportunities.

  • Execute integrated, multi-channel marketing campaigns aligned to the full marketing funnel and to revenue goals across prospect and customer audiences.
  • Manage campaign timelines, assets, execution, and overall performance metrics to maximize efficiency and effectiveness.
  • Analyze campaign performance and channel metrics to inform strategy and continuously improve marketing effectiveness.
  • Data Analysis & Optimization: Pulls and interprets channel performance data to make optimization decisions based on metrics including open rates, CTR, MQL volume, and pipeline contribution
  • Campaign Operations & Project Management: Manages multiple concurrent campaigns without losing detail or missing deadlines. Strong grasp of asset management, QA, and timeline management
  • 4-6 years of experience in B2B marketing
  • Collaborative Execution: Partner closely across Marketing, Sales, Design, and Operations teams to align on goals, share insights, and deliver coordinated campaigns that serve both prospect and customer audiences
  • Marketing Automation & Segmentation: Builds and manages segmented email and nurture programs including list management, workflow logic, and lifecycle stage targeting
  • Channel Execution & Technical Proficiency: Hands-on experience across email, paid social, and website. Comfortable operating in marketing automation platforms (HubSpot preferred) and CRM systems to build and launch campaigns independently
  • Not ticking every box? No problem! We value diverse backgrounds and unique skill sets, and we encourage individuals from all walks of life to apply. If your experience looks a little different from what we've described, but you're passionate about what we do and are a quick learner, we'd love to hear from you!

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