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Associate Digital Content Manager
Live Nation · Toronto, Canada
About The Role
Join Live Nation Canada as an Associate Digital Content Manager. In this role, you will lead the content strategy and execution for our @LiveNationFans social channels, manage community engagement, create culturally relevant content, and identify new commercial opportunities. You will collaborate with the Sponsorship team, oversee social asset production, and track performance metrics. This position offers a range of benefits, including health insurance, paid time off, a 401(k) program, tuition reimbursement, and more.
- Lead the content strategy, creative development, and day-to-day execution for the @LiveNationFans social channels, driving audience growth while fulfilling brand partner commitments.
- Own day-to-day community management by monitoring comments, messages, and fan conversations; engaging in a timely, authentic voice; fostering a positive fan environment; and supporting partner integrations.
- Identify and develop new sellable social and digital opportunities that align with brand partner goals and fan behaviour, collaborating with the Sponsorship team to execute partner campaigns across owned channels.
- Passionate and motivated
- Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed
- Deep knowledge of platform best practices across Meta, TikTok, YouTube, and emerging platforms
- Ability to manage multiple priorities and stakeholders simultaneously
- 2–4 years of experience in community management, social media, digital content, or branded content (preferably within entertainment, media, agency, or brand environments)
- Proficiency in Microsoft Office Suite
- Experience collaborating with designers, creators, and cross-functional teams to produce social content
- Highly organized with experience managing content calendars, production timelines, and multiple stakeholders
- Passion for music, live events, and culture
- Commercial mindset with the ability to identify opportunities to evolve digital assets into scalable sponsorship offerings
- Experience executing integrated social campaigns that balance organic storytelling with brand and commercial objectives
- Proven experience managing brand or publisher social channels, including content planning, publishing, and community engagement
- Strong understanding of social-first storytelling and how to create content that resonates with fans and drives engagement
- Strong interpersonal and communication skills, with the ability to work effectively across teams and with external partners
- Strong project management skills and the ability to execute effectively in a fast-paced environment
- Proficiency in photo and video editing to create engaging, platform-optimized content would be considered a strong asset
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