Senior CRM Executive

Join our team as a Senior CRM Executive, where you will manage day-to-day audience and email management for a portfolio of festival brands. You will work closely with the Senior Digital Marketing Manager - CRM to support data management and collection, and collaborate with various teams across the business. Your responsibilities will include running email programs, creating regular emails and templates, reporting on key metrics, building targeted audiences, and managing data. You will also have the opportunity to make a significant impact on our overall CRM strategy and contribute to the growth of our festival brands.

• Gestionar la audiencia y el correo electrónico de manera diaria para una cartera de marcas de festivales, incluyendo un programa integral de pruebas y refinamiento.
• Crear correos electrónicos regulares y diseñar nuevas plantillas de correo electrónico para múltiples festivales en el Reino Unido, asegurando que los momentos clave del festival estén cubiertos.
• Construir audiencias segmentadas para una variedad de festivales en el Reino Unido, asegurando que la recopilación de datos de primera parte esté en el centro de su estrategia.
• Suitable candidates for this role may have held previous positions with job titles similar to Email Marketing Executive, CRM Executive, Digital Marketing Executive
• Exceptional communication skills – written and verbal
• Experience using Salesforce Marketing Cloud or a similar platform
• Skilled at using Microsoft Office
• Confident in working with multiple teams to deliver actionable results
• Confident and experienced data analyst – demonstrable interest in deriving actionable insights from web analytics
• A passion for email marketing – understanding what makes them tick (and click)
• Ability to tweak HTML and build email templates
• Detail oriented – immaculate attention to detail
• Confident in strategic planning to improve future emails
• Ability to manage multiple projects to completion under concurrent, rigorous deadlines
• Demonstrable experience in digital marketing specifically in email marketing and audiences, with a clear understanding of the importance of first-party data
• You thrive in a fast-paced environment
• Skilled in presenting regularly on multiple areas of email marketing
• Experience using Adobe Photoshop, with an eye for visuals
• Comfortable with segmenting and streamlining data
• Proactive, self-starter and a team player
• Passion for live music
• Able to work in evenings and weekends when necessary
• The following attributes determine how the role will be carried out and are required to be a success