Performance Marketing Lead

Join our team as a Performance Marketing Lead and help us build an AI-native growth machine from the ground up. You'll own our paid acquisition strategy across major platforms, optimize our self-serve funnel, and design our lifecycle marketing. This is an opportunity to shape the future of performance marketing and make a significant impact on our company's growth.

• Construire un moteur de marketing de performance natif à l'IA, en architecturant chaque partie de la machine de croissance, y compris la conception des expériences, la production créative et l'analyse.
• Gérer l'acquisition payante en élaborant la stratégie et l'exécution sur des plateformes majeures telles que Google, LinkedIn, Meta, Reddit, X, et les parrainages de newsletters.
• Optimiser notre entonnoir d'auto-service en prenant en charge nos objectifs d'inscription et de conversion en auto-service, et en abordant systématiquement les points de friction à chaque étape.
• You have a track record of success at a fast-paced early-stage company. You’re comfortable with a less-structured work environment and shipping daily
• You’re fluent in measuring brand, not just direct response. You've owned a mixed brand-and-performance budget and know how to evaluate channels designed to produce halo, not last-click. You have opinions on MMM vs. multi-touch vs. self-reported attribution, and you've run incrementality tests
• You’re deeply hands-on with Google and LinkedIn. You can sit in each platform and performance tune campaigns yourself without outside assistance
• You’re a strong written communicator. You write crisp briefs, sharp ad copy, and clear analyses
• You’re AI-native. You use AI tools to pull analyses, generate and test creative, brief landing pages, and move at speeds that weren't possible two years ago