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Customer Marketing Manager
SentinelOne · New-York, United States
About The Role
Join SentinelOne as a Customer Marketing Manager, where you will drive post-sale marketing efforts to ensure customers maximize their investment in our cybersecurity solutions. This high-impact role will involve developing campaigns and programs that support customers throughout their lifecycle, collaborating with various teams, and tracking performance metrics. Enjoy a range of benefits, including unlimited time off, flexible spending accounts, and a 401K plan.
- Développer et exécuter des campagnes et des programmes ciblant les clients actuels pour accroître la sensibilisation aux produits supplémentaires.
- Identifier les comptes prêts pour une vente incitative ou croisée en fonction de leur parcours.
- Collaborer avec le marketing produit pour traduire les messages sur les capacités des produits en récits de valeur pertinents pour les clients.
- Experience working directly with Customer Success or Account Management teams
- Exposure to NRR/GRR frameworks and how marketing influences post-sale revenue
- Comfortable with data: you can pull your own reports, interpret pipeline metrics, and speak fluently to campaign performance
- 5+ years of B2B marketing experience, with at least 2 years in customer marketing, lifecycle marketing, or a closely related function
- Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase)
- Strong written communication skills — you can translate complex product value into crisp, compelling customer messaging
- Familiarity with marketing and CS tooling (e.g., Salesforce, Marketo, and/or Pendo)
- Marketing experience in the cybersecurity industry
- Demonstrated ability to develop and execute multi-channel campaigns targeting existing customers
- Experience supporting renewal or expansion motions in a PLG or hybrid GTM model
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