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Senior Demand Generation Manager
Workato · San Francisco, United States
About The Role
Join our team as a Senior Demand Generation Manager, where you will lead AI-driven integrated marketing campaigns that accelerate pipeline growth and market leadership. You will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging. This is a senior individual contributor role with high visibility and significant impact on revenue.
- Lead the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.
- Orchestrate integrated campaigns across various channels, including email, paid media, webinars/events, content syndication, ABM, social, and web.
- Own pipeline generation from AI integrated campaigns, build reporting frameworks and dashboards to measure AI campaign performance and ROI.
- This position requires a strong background in AI marketing, experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations
- Experience running account-based or targeted AI campaigns
- Strong analytical expertise with experience tying campaign performance to revenue impact
- Hands-on experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce)
- Demonstrated success driving pipeline growth through full-funnel integrated campaigns
- Deep understanding of how to position complex AI offerings for both technical and executive audiences
- 6–10+ years of B2B demand generation or integrated campaign experience
- Ability to operate strategically while executing at a detailed level
- Excellent cross-functional leadership and stakeholder management skills
- Proven experience marketing AI, ML, automation, data platforms, or advanced technology solutions
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