CRM Manager (Braze)

Join our dynamic Product team as a CRM Manager. You will be responsible for executing and optimizing CRM flows to convert leads and educate existing patients about our services. The ideal candidate will have a strong track record of hitting business goals through effective messaging to key cohorts. You will own the strategy and execution of CRM automations and campaigns, define audience segmentation strategies, and partner closely with the Data team to measure effectiveness. Additionally, you will work closely with the Product and Engineering teams and communicate key marketing initiatives to the broader team and external partners.

• Strategie und Ausführung von CRM-Automatisierungen und Kampagnen, einschließlich kreativer Entwicklung und Tests.
• Definition und Umsetzung von Zielgruppensegmentierungsstrategien zur Verbesserung der Patientenerfahrung.
• Partnerschaft mit dem Datenteam zur Messung der Effektivität und zur Identifizierung von Verbesserungsmöglichkeiten.
• Strong communication skills and experience working cross-functionally with internal creative, data, and product teams and external partners
• 4+ years of experience in CRM / lifecycle marketing in fast-paced environments with experience executing in Braze preferred
• Demonstrated ability to hit business growth goals through strategic cohorting and insights-driven creative messaging and testing
• Excellent problem-solving skills with track record of using data-driven approaches to solve complex business problems
• Desire to stay abreast of current CRM and broader marketing trends and best practices
• Highly motivated, detail-oriented, and a team player
• Data and results-driven with strong ability to tell a story using data insights and performance results