Lifecycle Marketing Manager (AI Commerce)

Join our team as a Lifecycle Marketing Manager, where you'll be responsible for developing and executing our lifecycle marketing strategy. You'll assess our current communication setup, build and optimize campaigns across email, SMS, and push notifications, and own the critical first-week experience for new users. You'll work closely with our Director of Growth Marketing, product, and creative teams to drive user engagement and retention. This is a remote position with a range of benefits, including health insurance, 401(K) plan, and flexible PTO.

• Évaluer notre configuration actuelle d'email, de SMS et de notifications push et développer une feuille de route complète pour le cycle de vie couvrant l'intégration, l'activation, l'engagement, la réengagement et la rétention.
• Construire, tester et optimiser les campagnes de cycle de vie à travers les email, SMS et notifications push. Vous êtes impliqué dans les outils, pas seulement en dirigeant à distance.
• Posséder l'expérience critique de la première semaine - la séquence de communications qui transforme une nouvelle inscription en un utilisateur activé et récurrent.
• Strong instincts on messaging, sequencing, and user psychology, you understand how to move someone from curious to committed
• Strong writing skills with a high bar for both clarity and tone
• Hands on experience with a major lifecycle or CRM platform such as Braze, Iterable, Klaviyo, or similar
• Experience building and scaling SMS programs alongside email (compliance, deliverability, sequencing)
• 3-5 years of lifecycle, CRM, or retention marketing experience at a consumer tech company or high growth startup
• You have a strong analytical mind and are comfortable pulling your own data, building reports, and letting results drive decisions