Content Marketing Lead

Join finmid as a Content Marketing Lead, where you'll own the top-of-funnel content strategy and calendar, produce engaging short videos, and turn customer stories into impactful content. You'll also coordinate PR efforts, collaborate with our designer, and connect content to revenue. Enjoy a flexible work environment, meaningful equity, and a transparent culture.

• Own and manage finmid's top-of-funnel content strategy and calendar, focusing on founder-led LinkedIn short-form video.
• Produce short videos end-to-end, including ideation, scripting, shooting, editing, and publishing, while acting as a producer and ghostwriter for founders.
• Coordinate PR efforts around the founders and partnerships, managing external agencies as the company scales.
• A portfolio of short-form videos you personally shot and edited that performed — on LinkedIn, ideally, or TikTok/YouTube/Instagram
• A shipping habit: you hold a cadence without being managed to it
• Judgment for content in a regulated industry — you know when to loop in legal
• Comfort behind the camera and, when needed, in front of it
• Experience producing or ghostwriting for a founder or executive
• 4+ years creating content for B2B audiences; fintech, SaaS, or financial services experience is a bonus
• A performance mindset: you track what works, form hypotheses, and iterate; CRM experience (e.g. HubSpot) is a plus
• Based in Berlin or able to be here regularly — filming with the founders is a weekly part of the job
• Sharp writing and storytelling in English: you make complex products simple without dumbing them down