Global Creative Strategy Lead

Join Speak as the Global Creative Strategy Lead, where you'll build and own our global performance creative function. This role involves setting standards, systems, and learning loops for creative teams across markets, while also carrying brand stewardship. You'll work across various channels, including paid, organic, influencer/UGC, and landing pages. The ideal candidate will have a strong background in performance and growth creative, experience collaborating with creators, and a deep understanding of mobile and social-first ad formats.

• Construire et diriger le système d'exploitation créatif mondial de Speak, en co-développant des normes, des briefs, des flux de travail et des boucles d'apprentissage avec les équipes de marché.
• Collaborer avec les responsables de marché et les équipes de conception locales pour améliorer les performances créatives dans tous les marchés, en agissant en tant que partenaire de réflexion et coach.
• Posséder l'infrastructure de test et d'apprentissage qui relie la publicité payante, organique, les influenceurs et les pages de destination, en faisant remonter ce qui fonctionne.
• Equal parts creative and analytical — you distill content into its building blocks and use data to design testing frameworks that find winning ads
• Proven track record collaborating with creators to produce winning direct-response ads at scale — you've built hit DR creative with creators, not just managed the relationship
• Cross-channel fluency across UA, ASO, SEO, and CRM — you understand how creative performs across each surface
• Experience designing scalable creative systems — repeatable briefs, production pipelines, testing frameworks, learnings repositories
• 8+ years in performance and growth creative, ideally in global B2C consumer businesses — traditional background not required; social-native, creator, or agency paths all considered
• Ability to influence and coach without being prescriptive — you supercharge local teams without slowing them down or killing their autonomy
• Deep fluency in mobile and social-first ad formats — Meta, TikTok, and YouTube in depth
• Hands-on with AI creative tools (Veo3, Sora, Kling or similar) integrated into repeatable production workflows — valued for operational scale, not just ideation
• First principles thinker — you bring an evolving POV shaped by test-and-learn, not the traditional playbook; what you believed about great creative two years ago has changed
• Experience leading hybrid brand design and performance creative teams
• Experience managing in-house studio teams alongside agency relationships
• Brand identity evolution experience in a competitive consumer or category-defining product
• Passion for language learning