Digital Growth Lead

Join <Exa.ai> as a Digital Growth Lead, where you'll take ownership of our paid channels and website, scaling them from early traction to over $1M/month in spend. This hands-on role involves managing agency partners, optimizing campaigns across various platforms, and building our measurement infrastructure. You'll need 2-4 years of experience in digital marketing, particularly in high-growth SaaS or AI companies.

• Gérer les canaux payants et le site Web d'Exa, en les développant de la traction initiale à plus de 1 million de dollars par mois en dépenses.
• Diriger les campagnes publicitaires sur plusieurs plateformes, y compris Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit et X, en optimisant les budgets et en testant les créations.
• Établir des relations avec les agences de médias payants, en définissant les priorités, en examinant les performances et en décidant de ce qui reste externalisé ou est internalisé à mesure que nous évoluons.
• Web-fluent. You can ship landing pages fast, run experiments with real rigor, and know your way around the modern web stack
• Excited to advocate for Exa. You care deeply about building perfect search
• AI-native. You get superpowers by using the latest AI tools to accomplish your work faster and with higher quality. Your instinct is to automate everything
• A channel operator. You've actually been in-platform managing campaigns, not just reviewing dashboards. You know what a good campaign structure looks like and can troubleshoot conversion tracking issues yourself
• Analytically rigorous. You can measure the incrementality of a test with statistical significance and resist the urge to call a winner too early
• A creative marketer. You love ideating new marketing campaigns, creative angles, and copy that resonate with technical and enterprise buyers
• Comfortable with ambiguity and building from zero. High grit, high hunger
• 2-4 years of experience managing digital marketing campaigns at a high-growth SaaS or AI company
• Worked with creative teams or agencies to iterate on ad concepts at high velocity
• Hands-on experience with Google Ads and/or Meta Ads Manager
• Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency
• Set up or significantly improved conversion tracking and attribution
• Shipped landing pages and run conversion experiments on a B2B site