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Product Marketing (Enablement)
Exa · San Francisco, United States
About The Role
Join our team as a Product Marketing (Enablement) specialist. In this role, you will own the narrative and assets that support our sales team, including decks, demo storylines, one-pagers, and technical proof. You will also manage battlecards, competitive teardowns, and objection handling. Additionally, you will oversee the curriculum for new AEs and SEs, the field side of every launch, and the organization of enablement content. Success will be measured by adoption, pitch consistency, win rates, time to ramp, launch-day field readiness, content freshness, and automation of workflows.
- Own the narrative sellers deliver along with the assets that support it, ensuring adoption and pitch consistency across the team.
- Manage battlecards, competitive teardowns, and objection handling, keeping them current and measuring success by win rates.
- Develop and oversee the curriculum for new Account Executives or Sales Engineers, measuring success by time to ramp and certification pass rates.
- Credibility with a developer audience. You do not need to write production code, but you need to hold your own on APIs, retrieval, and agent architectures, and sellers need to trust your technical understanding
- 4+ years in product marketing, sales enablement, or a hybrid of the two at a B2B technology company selling to technical buyers
- Excellent writing and live presentation skills. You will teach, not just document
- Experience building competitive positioning from real win/loss data rather than feature grids
- Deep craft evidence: a pitch, deck, or battlecard set you personally built that sellers adopted, and the story of how you got them to adopt it
- A proven AI builder mindset: you've shipped automations using LLMs and workflow tools, not just used ChatGPT
- A track record running onboarding or certification for a sales team, with evidence it changed ramp time
- Background as a sales engineer, solutions architect, or engineer before moving into marketing
- Experience at a developer-first, API-first, or PLG company
- Fluency with call-recording and revenue intelligence tooling
- Experience enabling a technical sales motion with proof-of-concept or eval-driven cycles
- Familiarity with the AI infrastructure landscape and how technical buyers evaluate it
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