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MI
Director of Growth
Middesk · New York, United States
About The Role
Join Middesk as the Director of Growth, where you'll be responsible for creating and scaling our pipeline generation strategy. This role is not a traditional marketing management position; instead, you'll focus on turning scattered growth efforts into a focused, compounding pipeline motion. You'll work closely with Sales, Product Marketing, Product, Data, and Leadership to measure and scale pipeline across inbound and outbound motions. Additionally, you'll lead a small but growing growth/demand generation team and help define the future growth organization structure as Middesk scales.
- Own and develop Middesk's pipeline generation strategy across various channels, including inbound, outbound, campaigns, events, and account-based marketing.
- Build and implement a clear operating model for how marketing creates, measures, and scales pipeline, ensuring alignment with revenue goals.
- Lead a small but growing growth/demand generation team, providing coaching and maintaining high standards for execution, experimentation, and business impact.
- We’re looking for someone who wants to be in the work: building the systems, shaping the strategy, orchestrating the campaigns, understanding the data, and creating the engine that helps Middesk grow faster
- Creative marketing instincts and strong taste for what breaks through in modern B2B marketing
- Strong systems thinker who can diagnose problems, build operating models, and create scalable processes
- Comfortable operating in ambiguity and building from an early-stage foundation
- Experience owning pipeline creation in a B2B SaaS, fintech, infrastructure, or complex technical product environment
- Strong analytical orientation and comfort with funnel metrics, campaign performance, attribution, and ROI
- 7+ years of experience across growth marketing, demand generation, revenue marketing, GTM strategy, or related functions
- Deep understanding of how inbound and outbound motions work together
- Hands-on operator who is comfortable getting into the details, not just managing through layers
- Ability to work cross-functionally with Sales, Product, Product Marketing, Data, and Leadership
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