Senior Digital Marketing Manager

Join Crusoe Energy, a leading company in the energy sector, as a Senior Digital Marketing Manager. In this role, you will be responsible for developing and executing digital marketing strategies to drive lead generation, brand awareness, and lifecycle marketing. You will work cross-functionally to deliver measurable growth and manage relationships with lead generation partners and vendors. This position requires strong analytical skills, a proven track record in B2B digital marketing, and the ability to balance strategic vision with hands-on execution.

• Own the strategy and execution of all digital marketing channels to drive lead generation, brand awareness, and lifecycle marketing.
• Develop and optimize high-impact campaigns across paid media, email, webinars, and account-based marketing (ABM), working cross-functionally to deliver measurable growth.
• Manage relationships with lead generation partners and vendors to maximize budget efficiency, and influence the build out of core dashboards and metrics to provide ongoing channel and campaign performance readouts.
• This role is ideal for a data-driven, creative leader who thrives in a fast-paced environment and is eager to make a significant impact
• Strong analytical skills and experience using data to inform decisions and optimize performance
• 7+ years of digital marketing experience, with a proven track record of driving demand generation and brand growth in B2B environments
• Bachelor’s degree in Marketing, Business, or a related field; advanced certifications or MBA a plus
• Demonstrated ability to balance strategic vision with hands-on execution in a high-growth, fast-paced environment
• Point of view on content and creative that works and how to partner with internal and external resources to create and scale demand generation programs with best in class content and creative
• Experience managing agencies or vendors
• Deep expertise in paid media (Google Ads, LinkedIn Ads, Meta Ads, X Ads), marketing automation (HubSpot), CRM (Hubspot, Salesforce), and analytics tools (Google Analytics, Hubspot, )
• Comfort level with ambiguity and ability to operate both strategically and tactically without complete information
• Process to stay on top of and implement the latest trends in digital marketing
• Knowledge of how to communicate performance results and forecasts to executive stakeholders
• Exceptional communication and collaboration skills, with experience managing cross-functional projects