Senior Director of Product (Consumer)

Join Taxfix, a leading tax filing app in Europe, as the Senior Director of Product (Consumer). In this role, you will own the core self-filing product lines, set the product vision, lead the strategy, and drive execution across high-autonomy Builder teams. You will work closely with the Commercial leader of your business area and report directly to the Chief Product Officer. Your responsibilities will include shaping the two-brand strategy, building the AI-native product, growing beyond filing into wealth creation, and leading your Builder teams. You will also prioritize ruthlessly in a competitive market, push the team on experimentation, and own delivery transparency.

• Ownership of the product vision and roadmap for self-filing in Germany, ensuring alignment with commercial goals.
• Leading high-autonomy Builder teams to execute on the product strategy, driving quality and innovation.
• Prioritizing ruthlessly in a competitive market, making clear trade-offs and focusing on what will drive growth.
• You've built something real users love and you can describe exactly why it worked, what metric moved, and what you'd do differently
• You believe experimentation is key to products that win. You're fluent in testing methods (A/B, bandits), you treat experimentation velocity as a metric that matters, and you make calls from evidence rather than opinion
• You are genuinely AI-native. You use AI in your own practice daily with workflows, coding assistants, real product problems as a way of working
• You're fluent in English and German, given the primary market and the teams you'll lead
• You've led product at a high-growth B2C consumer tech company and delivered results under real commercial pressure. You've owned a multi-team product area, not a single feature stream
• You've led people and raised the bar. People who've worked with you got better, and you can name how
• You've made hard trade-offs visible and held the line when everything felt urgent
• You optimise for the company's outcome, not your org's size. You've made calls that were right for the user and the business even when they didn't maximise your own product area
• You've grown a major product line in a fiercely competitive market and you know how to decide what not to do
• You've shipped AI products that changed user behaviour. In production, used at scale
• You've built a product vision from scratch and got an organization to follow it because the argument was clear, not because of authority
• Not sure if you meet all the requirements for this role? Please apply anyway. You might bring something special to the team that we hadn't considered previously