VP of Demand Generation

Join Optro as the Vice President of Demand Generation, where you will lead pipeline generation efforts to fuel the company's growth. You will manage a talented team of demand generators, develop segment-specific strategies, and collaborate closely with various teams to help the business scale. Your responsibilities will include owning the demand generation strategy, managing the team, collaborating with other departments, evaluating AI-driven tools, partnering with finance, and presenting forecasts and results to the executive leadership team.

• Lead the development and execution of demand generation strategies to drive company growth across all segments and funnel stages.
• Manage and motivate a team of experienced demand generation professionals, providing coaching, development opportunities, and tactical advice.
• Collaborate closely with marketing, sales, product, and customer teams to help the business scale and reach its ambitious goals through our next phases of growth.
• Strong management skills with a proven ability to recruit, motivate, and develop a team
• Experience using tools such as Salesforce, Tableau, Google Sheets, Excel, and AI platforms to perform deep data analysis on pipeline health, velocity, and channel efficiency
• A data driven orientation and experience assessing the full customer journey to identify opportunities, a proven track record working with Sales leaders to ensure the successful progression of prospects from discovery to acquisition, retention, and cross-sell
• Experience within a hyper-growth company and fast-paced environment, ideally through growth stages of $250M to $1B ARR
• Experience managing and optimizing a multi-million dollar annual budget
• Experience leveraging martech and AI-driven tools and workflows to increase pipeline efficiency and velocity
• Experience developing and testing new tactics and acquisition programs that support Enterprise and Commercial revenue growth across multiple segments and geographies
• 15+ years of B2B Technology demand generation experience, including 8+ years as a team leader