Senior Manager of Lifecycle Marketing

Join Zynga, a leading mobile gaming company, as a Senior Manager of Lifecycle Marketing. In this role, you will manage a team of Managers and/or Specialists across multiple game genres, own the planning and execution of Lifecycle strategy, and represent the Lifecycle Team in cross-functional and strategy meetings. You will also be responsible for performance management, hiring, onboarding, and headcount planning for the team. This position requires a data-driven, strategic thinker with strong cross-functional collaboration skills and a passion for games.

• Manage and develop a team of Managers and/or Specialists across owned genres, providing clear direction, coaching, and day-to-day people leadership.
• Own the planning of LCM strategy across multiple game genres, design and drive nurture programs that improve customer engagement, retention, and reactivation.
• Represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights in line with overall LCM and organisational goals.
• Deep understanding of conversion levers across the funnel, with the ability to define and track success metrics for each initiative
• Multi-variate testing expertise and strong understanding of QA processes
• Strong communication, copywriting, organizational, and project management skills
• 2+ years of people management experience, with a track record of managing Managers and/or Specialists
• Technical expertise with Email, Push, SMS, and IAMs - deliverability, optimization, and best practices
• Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage; CMS tool integration experience preferred
• Bachelor's degree with 5+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only)
• Attention to detail, team-first attitude, and passion for games
• Experience warming up new IPs and monitoring domain reputation, with strong technical grounding in email deliverability
• Self-starter with the ability to thrive under pressure in a fast-paced environment; operates with little to no supervision