Senior Marketing Data Analyst

Join our Analytics team as a Senior Marketing Data Analyst. In this role, you will tackle complex data challenges, drive value across our global marketing initiatives, and partner closely with Marketing and User Acquisition squads. You will own the analysis of user acquisition funnels, collaborate with central data teams, and visualize and communicate complex analytical findings to senior stakeholders. Additionally, you will lead initiatives to improve team productivity and marketing analytics best practices, maintain data quality assurance, and enjoy a range of benefits including wellness programs, flexible time-off policies, and performance bonuses.

• Participate in the planning, requirements gathering, and delivery of large, multi-phased growth and marketing analysis projects with minimal guidance.
• Partner closely with Marketing and User Acquisition (UA) squads to monitor campaign performance, decompose complex trend changes, and provide high-impact insights.
• Own the analysis of user acquisition funnels, ROAS, LTV, and payback periods. Collaborate with central data teams to refine marketing measurement frameworks.
• Advanced SQL Proficiency: Highly proficient in SQL with prior experience managing and querying large, complex databases to extract actionable marketing insights independently
• Statistical Rigor & Experimentation: Strong analytical foundations in applied statistics, with hands-on experience designing and analyzing randomized marketing experiments (A/B testing, creative testing, geo-incrementality testing)
• Educational Background: A degree in a quantitative or business-analytical field (e.g., Economics, Business Administration, Statistics, Mathematics, or similar)
• Autonomy & Framing: Proven ability to navigate ambiguity, frame growth questions independently, and structurally decompose complex marketing and budget problems
• Data Storytelling & Impactful Communication: Proven ability to translate complex, high-difficulty performance metrics and granular data trends into clear, compelling narratives. You can comfortably present data insights to a broad audience, including non-technical stakeholders and senior leadership, driving consensus and strategic action
• Proven Track Record: Demonstrable experience in a Marketing Analyst, Performance Marketing Analytics, or Growth Analytics role (typically 3+ years) driving measurable business growth, ideally within mobile gaming, free-to-play (F2P), or mobile B2C industries
• Advanced Marketing Metrics & Ecosystem: Deep understanding of the mobile performance marketing ecosystem, player behavior tracking, and core growth metrics (LTV, ROAS, CPI, Churn, IPM)
• Industry Passion: Passion for games, or high interest in the mobile gaming industry
• Data Visualization: Experience using business intelligence and data visualization tools (Looker, Tableau, etc.) to build robust tracking frameworks and performance dashboards
• Technical Scripting: Proficiency in Python or R for statistical analysis, data manipulation, or predictive modeling (e.g., forecasting long-term LTV)
• Privacy-First Landscape: Familiarity with modern mobile privacy changes (SKAdNetwork/ATT, Privacy Sandbox) and their specific impact on UA attribution
• Advanced Measurement: Experience evaluating or working with Marketing Mix Modeling (MMM) or media mix frameworks