Brand Strategy and Measurement Senior Analyst

Join KAYAK as a Senior Analyst in Brand Strategy & Measurement. In this cross-functional role, you'll evaluate the impact of KAYAK's brand marketing investments globally, partnering with various teams to generate insights that shape investment decisions and improve business outcomes. You'll design and support measurement programs, translate complex analyses into compelling narratives, and contribute to the evolution of KAYAK's measurement framework. Enjoy flexible work options, team-wide time off, and opportunities for career growth.

• Partner with regional marketing and media teams to define measurement priorities, establish KPIs, build learning agendas, and align measurement approaches with business objectives.
• Develop structured testing roadmaps across channels and campaigns, selecting the most appropriate methodologies based on the business question, available budget, and data availability.
• Design and support measurement programs including incrementality testing, geo holdouts, brand lift studies, media mix modeling (MMM), and other experimental approaches.
• A curious, collaborative mindset and a genuine interest in continuously improving how marketing effectiveness is measured and understood
• Clear, confident communication skills — you can explain complex analytical concepts to both technical and non-technical audiences
• Experience working with external agencies, research vendors, or measurement partners is a plus
• Familiarity with marketing measurement approaches such as incrementality testing, attribution, brand lift studies, or media mix modeling
• Experience evaluating and optimizing marketing performance across digital and/or offline media channels
• Demonstrated ability to use data and analysis to influence business decisions and improve marketing performance
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Experience with data visualization tools such as Looker, Tableau, Power BI, or Google Data Studio
• Familiarity with marketing and analytics platforms such as Google Analytics, Adjust, Meta Ads Manager, Google Ads, or similar tools
• Proficiency in Excel and SQL for data analysis; experience with Python is a plus
• 4–6 years of experience in marketing analytics, measurement, paid media, strategy, or a related analytical function — ideally within a consumer technology, travel, or digital-first environment; equivalent experience, training, or transferable skills are also considered