Senior Director of Brand Marketing (NORAM)

Join KAYAK, a leading travel search engine, as the Senior Director of Brand Marketing for NORAM. In this strategic role, you will shape the brand's presence in the region, drive culturally relevant campaigns, and optimize performance for regional growth. You will lead a full-funnel, audience-first brand strategy, localize global messaging, and execute integrated campaigns across various channels. Additionally, you will mentor and grow brand leaders, fostering an inclusive and collaborative culture.

• Definir y liderar una estrategia de marca integral y centrada en la audiencia en NORAM que equilibre el rendimiento a corto plazo y la construcción de la marca a largo plazo.
• Localizar la posición y el mensaje de la marca global para que resuene en NORAM, liderando campañas integradas y multicanal.
• Establecer prioridades de medios en NORAM, tomar decisiones sobre la asignación del presupuesto y trabajar con equipos internos y de agencias para ejecutar y optimizar planes.
• Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact
• Experience managing and developing teams and collaborating across functions and influencing at senior levels
• Experience developing of integrated campaigns across online and offline channels
• 12+ years of experience in brand marketing, with significant leadership experience across North America
• Experience in consumer tech, travel, or digital marketplace businesses is a plus
• The ability to balance creative ambition with commercial objectives
• Comfort working in performance-driven environments with an understanding of measurement, testing, and attribution